Shafaq Habib is a Pakistani Jewellery designer that established her label in 1981 in New York City. She started her career at Lord & Taylor on 5th Avenue under the label, ‘Pearls Galore.’ At the time she hand made every piece of Pearl Jewellery herself. She re-launched herself in Pakistan in the 1990’s focusing on Jewellery for today’s South Asian women. She now heads a Jewellery Design house that employs craftsmen from all over Pakistan, utilizing the specialized skills of artisans from all areas of the country. Working closely with the artisans the brand creates unique 22K Gold and Diamond jewellery that exhibit modern design aesthetics while remaining loyal to the beauty of ancient Indian and Islamic jewellery making forms.
Shafaq travels all over the world looking for unique pearls, gemstones and inspiration from different cultures and art forms to fuse with her own ethnic tastes. Her designs capture her travels and research as she fuses European, Far eastern, Arabic, Persian, Turkish, Central Asian art with traditional South Asian Jewellery forms.
She finds inspiration in traditional South Asian designs yet challenges the traditional jewellery form by introducing unconventional colors and shapes. For example, Using Amber and Turquoise in traditional bridal sets instead of the conventional Emeralds and Rubies. Or using traditional Indian Polki Diamonds with an Italian Gold pattern. She also likes to challenge the traditional way Jewellery is worn. For example, taking the Jhumer and making it a multipurpose piece (Brooch/Pendant/ Hair piece).
The Jewellery is South Asian yet exquisitely unconventional.
The design philosophy is based on a constant experimentation of shapes- unique shapes of gemstones and pearls are artistically balanced with traditional forms of South Asian 22K Gold and Diamond Jewellery. The brand also designs Islamic Calligraphy embedding Arabic and Persian prayers with Diamonds, Gemstones and Pearls to create a modern twist to traditional Islamic Jewellery.
The coming together of various Pakistani Jewellery making styles along with a modern twist of design using non traditional Gemstones and Pearls with traditional Polki Diamonds and 22K Gold has led to a Jewellery style that is described as ‘Signature Shafaq.’
Shafaq Habib has a global following and has been holding exhibitions in The US, Canada, Europe, The Middle East and The Far East for over 30 years. She is recognized as Pakistan’s leading Jewellery Designer. Her company, Shafaq Habib House of Jewellery (SHHoJ) is based in Lahore, Pakistan.